Transforming Retail Together: Advantech & ADVANTECH-AURES at EuroShop 2026
22 February - 26 February, 2026 | Hall 6 | Booth G46
Messe Düsseldorf
Visit our booth with ADVANTECH-AURES at EuroShop 2026, where you’ll experience solutions tailored to every stage of the retail process.
Schedule a meeting with us at EuroShop via the button below and get a free day ticket
Transforming Retail Together: Advantech & ADVANTECH-AURES at EuroShop 2026
22 February - 26 February, 2026 | Hall 6 | Booth G46
Messe Düsseldorf
Visit our booth with ADVANTECH-AURES at EuroShop 2026, where you’ll experience solutions tailored to every stage of the retail process.
Schedule a meeting with us at EuroShop via the button below and get a free day ticket
Transforming Retail Together at EuroShop 2026
22 February - 26 February, 2026 | Hall 6 | Booth G46
Messe Düsseldorf
Visit the ADVANTECH-AURES booth at EuroShop 2026, where you’ll experience solutions tailored to every stage of the retail process.
Schedule a meeting with us at EuroShop via the button below
and get a free day ticket
About ADVANTECH-AURES

Expand to Read More
Following its acquisition by Advantech in October 2024, AURES now operates under the new ADVANTECH-AURES brand-name, thus reflecting the close collaboration between both Companies.
The objective of the newly created A+A is to initiate growth from all Retail & Hospitality Sectors (including Food Service, Leisure & Entertainment, City Services, Industry) and expand its Products and Solutions’ ranges into the broader “Intelligent City Services Market”, with the vision of becoming a leading player in this field.
The Group has a strong heritage of over 35 years in POS & KIOSK Product Innovation and leadership, with well-established Brand and Channel Networks across Europe, UK, Australia, and the US, complemented by Service Support through RTG in the USA.
ADVANTECH-AURES’ ambition is to deliver a broader range of Product Portfolios, focusing on Quality, Design, and integrated AIoT Solutions.
Featured Partners

With Intel's advanced processors and solutions, businesses unlock growth, efficiency, and performance. Intel's influence spans retail, hospitality, and more, seamlessly integrating with various partners and system integrators. From optimizing workloads to driving AI applications, Intel continues to shape the digital landscape across sectors.
Secure and reliable platform for kiosks and digital signage
ChromeOS delivers a seamless, fully integrated solution for customer and employee-facing kiosks and digital signage. With a secure operating system, broad range of devices, optimised app solutions and remote management, ChromeOS can help modernise your business.
About ADVANTECH-AURES

Following its acquisition by Advantech in October 2024, AURES now operates under the new ADVANTECH-AURES brand-name, thus reflecting the close collaboration between both Companies.
The objective of the newly created A+A is to initiate growth from all Retail & Hospitality Sectors (including Food Service, Leisure & Entertainment, City Services, Industry) and expand its Products and Solutions’ ranges into the broader “Intelligent City Services Market”, with the vision of becoming a leading player in this field.
The Group has a strong heritage of over 35 years in POS & KIOSK Product Innovation and leadership, with well-established Brand and Channel Networks across Europe, UK, Australia, and the US, complemented by Service Support through RTG in the USA.
ADVANTECH-AURES’ ambition is to deliver a broader range of Product Portfolios, focusing on Quality, Design, and integrated AIoT Solutions.
Featured Partners
With Intel's advanced processors and solutions, businesses unlock growth, efficiency, and performance. Intel's influence spans retail, hospitality, and more, seamlessly integrating with various partners and system integrators. From optimizing workloads to driving AI applications, Intel continues to shape the digital landscape across sectors.
Secure and reliable platform for kiosks and digital signage
ChromeOS delivers a seamless, fully integrated solution for customer and employee-facing kiosks and digital signage. With a secure operating system, broad range of devices, optimised app solutions and remote management, ChromeOS can help modernise your business.
About ADVANTECH-AURES

Following its acquisition by Advantech in October 2024, AURES now operates under the new ADVANTECH-AURES brand-name, thus reflecting the close collaboration between both Companies.
The objective of the newly created A+A is to initiate growth from all Retail & Hospitality Sectors (including Food Service, Leisure & Entertainment, City Services, Industry) and expand its Products and Solutions’ ranges into the broader “Intelligent City Services Market”, with the vision of becoming a leading player in this field.
The Group has a strong heritage of over 35 years in POS & KIOSK Product Innovation and leadership, with well-established Brand and Channel Networks across Europe, UK, Australia, and the US, complemented by Service Support through RTG in the USA.
ADVANTECH-AURES’ ambition is to deliver a broader range of Product Portfolios, focusing on Quality, Design, and integrated AIoT Solutions.
Featured Partners
With Intel's advanced processors and solutions, businesses unlock growth, efficiency, and performance. Intel's influence spans retail, hospitality, and more, seamlessly integrating with various partners and system integrators. From optimizing workloads to driving AI applications, Intel continues to shape the digital landscape across sectors.
Secure and reliable platform for kiosks and digital signage
ChromeOS delivers a seamless, fully integrated solution for customer and employee-facing kiosks and digital signage. With a secure operating system, broad range of devices, optimised app solutions and remote management, ChromeOS can help modernise your business.
What awaits you at booth 6G46
List of Services
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Product demonstrationsItem Link List Item 1
Product demonstrations
Be the first to see our solutions in action, including our POS systems and kiosks
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List Item 2Item Link List Item 2
One-on-one expert consultations
Connect with our team of experts who can guide you in solving your retail or logistics challenges
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List Item 3Item Link List Item 3
Networking opportunities
Meet industry professionals, discuss emerging trends, and explore collaboration opportunities
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List Item 4Item Link List Item 4
Solutions from Advantech and ADVANTECH-AURES
Discover the full product range from Advantech and ADVANTECH-AURES.
What Awaits you at Booth 6G46

Product demonstrations
Be the first to see our solutions in action, including our POS systems and kiosks

One-on-one expert consultations
Connect with our team of experts who can guide you in solving your retail or logistics challenges

Networking opportunities
Meet industry professionals, discuss emerging trends, and explore collaboration opportunities

Solutions from Advantech and ADVANTECH-AURES
Discover the full product range from Advantech and ADVANTECH-AURES
Meet our EuroShop experts on site
Scroll down to see who you can talk to about POS, kiosks, and retail solutions.
Your One-Stop Solutions Provider
Our booth at EuroShop 2026 showcases solutions that redefine retail efficiency, customer experience, and operational excellence.
Powerful POS systems

Flexible self-service and interactive kiosks

All-in-One touch computers

Digital signage & edge computing

Meet the Team
At EuroShop 2026, our experts are ready to share insights, demo solutions, and explore how we can help your business thrive. Meet the experts who will be on-site to discuss your retail challenges and solutions.
Michael Kreft
Executive Sales Director Europe - Advantech
Michael is a seasoned leader with strong customer insight, leading the sales team with focus and expertise, always centered on customer needs and long-term growth.
Hilmar Buchwald
Executive Director DACH - ADVANTECH-AURES
With a focus on leadership and innovation, Hilmar drives growth in the DACH region, ensuring strategic success and long-lasting partnerships in retail and enterprise.
Manuel Bollmann
Senior Field Application Engineer - Advantech
Manuel is your technical contact person for pre- and after-sales matters, bringing 12 years of experience in logistics and retail. He ensures smooth operations by addressing all your hardware and software questions.
Calvina Tang
Product Sales Manager - Advantech
Dedicated to delivering tailored solutions that drive innovation and success for our clients in the POS, kiosk, and signage markets.
Thilo Haecker
Director Tech Solutions & Services
Thilo has been listening attentively to partners for almost 20 years and is your technical contact to successfully implement customer requirements and projects in the POS and KIOSK sector.
Siegfried Schrottenbaum
International Senior Key Account Manager - Advantech
With decades of experience in the logistics and retail sector, Siegfried is the right contact for customers from a wide variety of markets.
Joachim Huber
Senior Key Account Manager - Advantech
With many years of experience in the logistics sector and a growing focus on the retail market, Joachim supports customers with tailored solutions and strategic insights to drive their business forward.
Bernd Gdanitz
Senior Key Account Manager - ADVANTECH-AURES
As a seasoned professional, Bernd focuses on fostering strong client relationships and delivering retail and enterprise solutions tailored to your business needs.
Christian Seifert
Senior Channel Manager - ADVANTECH-AURES
With extensive experience, Christian collaborates with channel partners to implement forward-thinking POS and retail strategies, creating pathways to sustained business success.
Torsten Scholz
Senior Channel Manager - ADVANTECH-AURES
Torsten’s long-standing expertise and sales experience turn future-ready POS and kiosk solutions into reality - developed in true partnership, sustainably implemented, and successfully operated
Tuure Buchwald
Sales Manager - ADVANTECH-AURES
As a dedicated sales professional, Tuure focuses on building strong client relationships and delivering tailored POS solutions for businesses in Austria and Switzerland.
Schedule a Meeting with Us
Meet our EuroShop experts on site
Scroll down to see who you can talk to about POS, kiosks, and retail solutions.
Your One-Stop Solutions Provider
Our booth at EuroShop 2026 showcases solutions that redefine retail efficiency, customer experience, and operational excellence.
Your One-Stop Solutions Provider
Our booth at EuroShop 2026 showcases solutions that redefine retail efficiency, customer experience, and operational excellence.

Powerful POS systems

Flexible self-service and interactive kiosks
Ensure a seamless experience for both staff and customers with our POS systems and self-service kiosks. Whether it's speeding up transactions, reducing queues, or offering customers greater autonomy, these solutions deliver efficiency and satisfaction at every point of sale.

Powerful POS systems

Flexible self-service and interactive kiosks
Ensure a seamless experience for both staff and customers with our POS systems and self-service kiosks. Whether it's speeding up transactions, reducing queues, or offering customers greater autonomy, these solutions deliver efficiency and satisfaction at every point of sale.

All-in-One touch computers

Digital signage & edge computing
From store servers to digital signage and All-in-One touch computers, our solutions keep you in control of operations while delivering excellent customer experiences. With Edge AI-ready platforms, Vision AI applications, and device deployment and management services, your business is equipped to thrive in the AI era by transforming how you manage and visualize data.

All-in-One touch computers

Digital signage & edge computing
From store servers to digital signage and All-in-One touch computers, our solutions keep you in control of operations while delivering excellent customer experiences. With Edge AI-ready platforms, Vision AI applications, and device deployment and management services, your business is equipped to thrive in the AI era by transforming how you manage and visualize data.
Meet the Team
At EuroShop 2026, our experts are ready to share insights, demo solutions, and explore how we can help your business thrive. Meet the experts who will be on-site to discuss your retail challenges and solutions.
Meet the Team
At EuroShop 2026, our experts are ready to share insights, demo solutions, and explore how we can help your business thrive. Meet the experts who will be on-site to discuss your retail challenges and solutions.

Michael Kreft
Executive Sales Director Europe
Michael is a seasoned leader with strong customer insight, leading the sales team with focus and expertise, always centered on customer needs and long-term growth.


Hilmar Buchwald
Executive Director DACH
With a focus on leadership and innovation, Hilmar drives growth in the DACH region, ensuring strategic success and long-lasting partnerships in retail and enterprise.


Calvina Tang
Product Sales Manager
Dedicated to delivering tailored solutions that drive innovation and success for our clients in the POS, kiosk, and signage markets.


Thilo Haecker
Director Tech Solutions & Services
Thilo has been listening attentively to partners for almost 20 years and is your technical contact to successfully implement customer requirements and projects in the POS and KIOSK sector.


Michael Kreft
Executive Sales Director Europe
Michael is a seasoned leader with strong customer insight, leading the sales team with focus and expertise, always centered on customer needs and long-term growth.


Hilmar Buchwald
Executive Director DACH
With a focus on leadership and innovation, Hilmar drives growth in the DACH region, ensuring strategic success and long-lasting partnerships in retail and enterprise.


Manuel Bollmann
Senior Field Application Engineer
Manuel is your technical contact person for pre- and after-sales matters, bringing 12 years of experience in logistics and retail. He ensures smooth operations by addressing all your hardware and software questions.


Thilo Haecker
Director Tech Solutions & Services
Thilo has been listening attentively to partners for almost 20 years and is your technical contact to successfully implement customer requirements and projects in the POS and KIOSK sector.


Siegfried Schrottenbaum
International Senior Key Account Manager
With decades of experience in the logistics and retail sector, Siegfried is the right contact for customers from a wide variety of markets.


Joachim Huber
Senior Key Account Manager
With many years of experience in the logistics sector and a growing focus on the retail market, Joachim supports customers with tailored solutions and strategic insights to drive their business forward.


Joachim Huber
Senior Key Account Manager
With many years of experience in the logistics sector and a growing focus on the retail market, Joachim supports customers with tailored solutions and strategic insights to drive their business forward.

Bernd Gdanitz
Senior Key Account Manager
As a seasoned professional, Bernd focuses on fostering strong client relationships and delivering retail and enterprise solutions tailored to your business needs.


Torsten Scholz
Senior Channel Manager
Torsten’s long-standing expertise and sales experience turn future-ready POS and kiosk solutions into reality - developed in true partnership, sustainably implemented, and successfully operated.

Christian Seifert
Senior Channel Manager
With extensive experience, Christian collaborates with channel partners to implement forward-thinking POS and retail strategies, creating pathways to sustained business success.

Torsten Scholz
Senior Channel Manager
Torsten’s long-standing expertise and sales experience turn future-ready POS and kiosk solutions into reality - developed in true partnership, sustainably implemented, and successfully operated.
Schedule a Meeting with Us
Trade show opening hours
Sunday February 22nd: 10:00 - 18:00
Monday February 23th: 10:00 - 18:00
Tuesday February 24th: 10:00 - 18:00
Wednesday February 25th: 10:00 - 18:00
Thursday February 26th: 10:00 - 18:00
How to get to the fair
Trade show opening hours
Sunday February 22nd: 10:00 - 18:00
Monday February 23th: 10:00 - 18:00
Tuesday February 24th: 10:00 - 18:00
Wednesday February 25th: 10:00 - 18:00
Thursday February 26th: 10:00 - 18:00
Trade show opening hours
Sunday February 22nd: 10:00 - 18:00
Monday February 23th: 10:00 - 18:00
Tuesday February 24th: 10:00 - 18:00
Wednesday February 25th: 10:00 - 18:00
Thursday February 26th: 10:00 - 18:00


